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Fuente de Imagen: The Boston Globe / Brett Duke - Associated Press

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Hoy, domingo 07 de febrero, se juega el encuentro más esperado por los amantes del fútbol americano.

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Por: José Luis Góngora C. 

Para definir al campeón anual de la NFL se enfrentan una vez al año el ganador de la Conferencia Nacional contra el ganador de la Conferencia Americana, los Chief y Buccaneers, respectivamente. Sin embargo; muy pocas personas conocen la importancia de este evento. Aquí, en Contigo TV, te informamos sobre el valor que tiene el “Super Bowl 2021”. 

En primer lugar, se debe resaltar la importancia del evento por la cantidad de ganancias que genera debido a la publicidad. Según el Diario Marca, El Super Tazón es el evento que genera más ingresos a nivel mundial. Si se trata de deportes, una publicidad de 30 segundos puede costar como mínimo 5,6 millones de dólares. Una entrada para asistir al evento cuesta 6,500 dólares, un costo elevado en comparación a años anteriores, pero esto tiene una explicación. Debido a las restricciones impuestas a causa de la pandemia, el evento de este año solo podrá contar con 22, 000 espectadores, “la peor cifra en toda la historia del evento”, afirman los especialistas.

En segundo lugar, es importante mencionar que, el espectáculo brindado en el intermedio es único y exclusivo a nivel mundial. Este año, el encargado de animar el espectáculo es el artista “The Weeknd”, originario de Canadá. No obstante, algunos años se anuncian sorpresas de último momento. Por ejemplo, en la última edición del evento, en el año 2020, el evento estuvo a cargo de Jennifer López y Shakira, además de la aparición de los reggaetoneros Bad Bunny y J Balvin. Hay que recalcar que, estas presentaciones no son pagadas, los artistas se presentan de manera gratuita, ya que su popularidad y número de descargas en plataformas virtuales, aumenta. 

A nivel deportivo, será un encuentro en el que se enfrenten los mejores mariscales de campo de la temporada. El rol de Tom Brady (Buccaneers) y de Patrick Mahomes (Chief) será importante para definir el encuentro. Otro de los factores a tener en cuenta, es que la final se disputará en  el Raymond James Stadium, en Tampa Bay. Es decir, los Buccaneers serán locales y esto se debe a que la organización de la NFL decide el estadio en el que se jugará la final a inicios de la temporada. Coincidentemente, el equipo de la ciudad llegó a la final. 

 

Finalmente, la final de la National Football League (NFL) se transmitirá por las pantallas de ESPN y/o Fox Sport. El evento más esperado del año, empezará desde las 18:40 p.m. (hora peruana).

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Fuente de Imagen: David Eulitt - CNBC 

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